Natural ingredients? Check. Cruelty-free? Double-check. Sustainable? Triple-check. Who says you can’t have great makeup that also checks other important boxes? Maybe several years ago that would have been an impossible feat. Today, we’re spoiled with choices. Many new makeup brands focusing on all-natural beauty products have popped up on the scene. Meanwhile, the bigger and well-known names are also shifting their philosophies to include natural ingredients, as well as eco-friendly packaging.
Gone are the days of idolizing makeup containing harsh chemicals and excessive packaging. Consumers are becoming more educated on what they’re purchasing and are more in favor of ‘clean' makeup. Unfortunately, some brands take advantage of this by labeling their products as all-natural or cruelty-free, when the reality isn’t. By slapping unbacked labels on products, consumers are misled into thinking it will be good for them. In actual fact, it can do more harm than good.
So, how can we really know if a brand is as clean and natural as they say they are? To save you the trouble, we’ve gathered a list of names that are disrupting the scene in the all-natural department. Here are 15 natural makeup brands that are bound to be worthy of your bathroom shelf.
1. Beauty Bakerie
Food-inspired makeup? Yes, please! Beauty Bakerie will have you questioning whether there is such thing as edible makeup. Beyond its delectable uncanny food-like packaging lies all-natural makeup from long-lasting ‘lip whips’ to gluten-free setting powder. The indie brand was founded in 2011 by Cashmere Nicole with her mantra, ‘better, not bitter’. After overcoming a battle with breast cancer, Nicole was inspired to not only make her products vegan-friendly, but also chemical-free.
$12-$38 Shop Now
2. Bite Beauty
Shifting to all-natural makeup doesn’t mean you need to give up on performance. Launched in 2012 in partnership with Sephora, Bite Beauty reassures you that you don’t need to compromise. Their focus on offering clean beauty hasn’t dampened their ability to produce long wear and super pigmented products. What’s more, is that the France-based company has its own ‘lip lab’ allowing consumers to create their own custom lipstick.
$14-$88 Shop Now
In addition to being a clean and conscious skincare brand, cocokind also infuses many of their products with superfoods. Think: chlorophyll mask, chia facial oil, and turmeric tonic. They’re also big on their vegan beauty beverages, which looks super hydrating and thirst-quenching. To top it off, this natural makeup brand’s packaging is 100% recyclable.
$4-$49 Shop Now
4. Ere Perez
Made from nourishing botanical ingredients, Ere Perez uses natural formulas in all its products, including their makeup range. The Australian-made brand has been found to be suitable for all skin tones, too. Founder Ere Perez launched in 2004 with their natural mascara and has expanded since to include other staples. It turns out, Ere’s inspiration to produce natural makeup didn’t fall far from the tree. She was influenced by her mother’s homemade beauty remedies and her father’s experience in traditional medicine.
$8-$155 Shop Now
Natural and neutral is what comes to mind when laying eyes on an Ilia product. You’ll consider taking a break from your colorful palettes when you see their Necessary Eyeshadow Palette. As its name suggests, it contains all the colors you could ever need and it’s talc-free! Complete the no-makeup look with their other goodies like mascara, lip oil, and foundation. Ilia was founded by Sasha Plavsic in 2011, following a shocking discovery of what goes into her favorite lip balm. Let’s just say, whatever it was that Sasha found, we’re glad it led to the creation of Ilia.
$15-$54 Shop Now
6. Juice Beauty
Founder Karen Behnke sought out to create healthy personal care products not long after her first pregnancy at age 40. As there weren’t many healthy organic products back then, Karen launched Juice Beauty in 2005. Their whole makeup range is made with certified organic ingredients. Vibrant plant pigments replace synthetic dyes, in which the color is just as good, if not better. For instance, Juice Beauty’s cream blush has been pigmented with purple carrot and lotus. Innovative, wouldn’t you say?
$8-$80 Shop Now
7. Karen Murrell
Looking for a good lipstick without ingesting all the nasty parabens and other artificial ingredients? Check out Karen Murrell. Inspired by Auckland’s Takapuna beach, Karen Murrell’s lipstick line is nothing short of vibrant pigments with natural formulas. Her love of flowers is evident in her products, with primrose oils and candelilla making appearances in the ingredient list. Their commitment for sustainability doesn’t just stop at the lipstick cap: their packaging is eco-friendly, too. It’s printed with vegetable-based inks on sustainably sourced paper!
$16-$80 Shop Now
8. Kjaer Weis
Can natural makeup, sustainability, and luxury exist in one realm? Kjaer Weis has proved that it can. Combining their luxurious packaging (which can be refilled) with certified organic and natural makeup inside is how they did it. Made in Italy, their makeup is free of parabens, silicones, petrochemical emulsifiers, and synthetic fragrances. Kjaer Weis has also proved another successful combo: the Scandinavian aesthetic with bright, bold colors representing NYC.
$19-$195 Shop Now
Apart from making you look good, Kosås makeup is designed to also make you feel good. Its super nourishing ingredients is said to hydrate, soothe and brighten among other things. They’ve banned over a whopping 2700 ingredients from their products and is certified as cruelty-free. Instead, Kosås lists avocado oil, konjac root, and orange flower water as some of their ingredients. Doesn’t that make you even more excited to wear makeup every day?
$15-$58 Shop Now
10. Lawless Beauty
Lawless Beauty was created in mind as the antithesis of traditional makeup brands. Founder Annie Lawless had the mission to create long-wearing, highly-pigmented, yet full coverage, clean makeup. The determination for the use of clean ingredients stemmed from her history of skin and health issues at an early age. If you’re looking for full coverage makeup more than anything else, Lawless Beauty is the go-to. Look for their foundation in various shades, setting powders, blushes, and bronzers.
$14-$139 Shop Now
We know that superfoods are delicious to eat and that it does wonders for your body. But did you know that it’s also an amazing ingredient for makeup? Raww Cosmetics’ brand prides on the fact that they include at least one superfood in almost all their makeup. They’ve also got a line of glossy nail polish that’s powered by kale protein, which promotes strong and healthy nails. Looks like using Raww’s natural makeup also means fulfilling your superfood intake!
$14-$34 Shop Now
12. Rituel De Fille
Known for its magical-themed makeup, Rituel De Fille is also proudly natural. Their collection of natural makeup has been formulated without any toxins or synthetic fragrances, while still maintaining bold, lasting colors. They’re also Leaping Bunny certified and only source materials from companies that are also 100% cruelty-free. Lose yourself in their mystifying shades of glittery highlighters and deep velvety lipsticks.
$14-$144 Shop Now
13. RMS Beauty
For an all-stop shop for makeup and skincare, look no further than RMS Beauty. In addition to offering natural makeup, they also have a skincare and supplements line. Don’t deter from their simplicity, as the products themselves are hardly plain. RMS Beauty’s creamy highlighters, foundation, and lipsticks imitate a flawless natural glow and radiance that could only come from within.
$12-$147 Shop Now
14. Tower 28 Beauty
Sensitive skin beauties rejoice! You are no longer limited to buying makeup from brands that feel overly clinical. Because Tower 28 Beauty is here and it was designed for the sensitive skin type in mind. Their natural makeup is fully clean, as well as non-irritating and dermatologically tested. Their philosophy is as transparent as their gorgeous packaging. This Californian brand has a blacklist of various ingredients they vow never to include in their products. Meanwhile, most of their natural makeup lives in clear packaging to let its fun colors shine through!
$12-$26 Shop Now
15. Vapour Beauty
Not only does Vapour Beauty create impressive organic and natural makeup, but they also care immensely about the planet. They’re all for using renewable energy, less water (97% of their products are without it), and eco-friendly packaging. Vapour Beauty also has a rewards program that rewards its customers for sending back their empties to be recycled. Who knew you can look stunning and save the planet at the same time?
$6-$150 Shop Now
Natural or Clean makeup is made by using natural ingredients that are safe for your skin.
- Beauty Bakerie
- Bite Beauty
- Ere Perez
- Juice Beauty
- Karen Murrell
- Kjaer Weis
- Lawless Beauty
- Rituel De Fille
- RMS Beauty
- Tower 28 Beauty
- Vapour Beauty